Creatives and media agencies: get trained online with DoubleClick Rich Media

Since launching our DoubleClick Rich Media Education Program, we've seen developers become more productive with ad creation and media agencies more effectively manage rich media creatives for display campaigns. But with increased adoption of HTML5 and the success of dynamic creative ad formats, we've heard from you that we need to both streamline training across products and customize it for the right user, while also adding more training content for advanced topics.

So, we've made a few changes to consolidate all training resources for each user, by role.

Rich Media and Studio training for creative agencies and developers

We've updated DoubleClick Rich Media Fundamentals eLearning & Certification to better align with Studio Certification. Focused toward creative agencies and developers, Rich Media Fundamentals eLearning provides an overview of DoubleClick Rich Media and Studio, and helps you ramp up on rich media basics at your own pace.

In Rich Media Fundamentals, you’ll learn how to:

• Build Flash and HTML5 creatives
• Publish to QA
• Use the API
• Build dynamic creatives and create/edit rules 
• Resolve common live issues

Rich Media Fundamentals includes a certification exam at the end of the course. Pass the exam and you'll get a printable certificate of completion you can use to show your proficiency.

Rich Media Fundamentals can benefit creative developers through faster creative builds, more efficient QA, and reduced turnaround times, and is a great introduction for Studio users who want to take Studio Certification to demonstrate expertise in building rich media ads.

Rich Media training for media agencies and marketers

1. We've revised DFA Academy to include a Rich Media Checklist (previously Rich Media Academy). If you're a media planner or ad trafficker, use the checklist to learn rich media during basic DFA training and be better equipped to know how rich media works in the context of display campaigns. (DFA Sign-in required) 
2. We've updated DFA Fundamentals eLearning & Certification to include an optional DoubleClick Rich Media module. Ad traffickers at a media agency might only need a higher level of training compared to a creative developer designing an ad, so we’ve added a rich media overview to DFA Fundamentals (Enroll -- DFA sign-in required) 
3. We've added a rich media live issues section to the DFA Help Center to help media agencies who manage rich media creatives in DFA to troubleshoot common issues. (DFA sign-in required)

Ready to get started? Sign up through the links above, and note any sign-in requirements.

Don’t forget to sign up to receive the latest news, product updates, features, tips, and research information from DoubleClick!

Posted by Hemmy Edge, DoubleClick Rich Media Product Trainer

Tutorial Tuesday: Learn the Google Web Designer Interface

Yesterday we launched the public beta of Google Web Designer – a professional-quality design tool that makes it easy to design HTML5 creative, for free.

While we built the tool to be fairly intuitive, we want to make sure you have the resources you need to get started. So beginning today and continuing through the month of October, we’ll be posting “Tutorial Tuesday” blog posts to highlight important aspects of the tool.

This week, we’ll give you a general overview of the tool and show you how to add text and tags to your projects. Over the next few weeks, we’ll post on additional topics such as making your projects more interactive with motion, making them more beautiful with design elements, and transforming your work into rich media ad creative. 

Take a tour of Google Web Designer
When you first download Google Web Designer, you’ll want to get to know the interface. With Google Web Designer, you can: 

• Start designing immediately with familiar menus and panels
• Design the way you like by toggling between Design view and Code view
• Test your work in a number of browsers with the Preview button
• Get your work on the ad networks of your choice by publishing your projects

Take a full walk-through of the Google Web Designer interface in this video. 

Add text

With Google Web Designer, it’s easy to add text to your projects. You can transform text into headings, paragraph text, and links, and make your text stand out with hundreds of free, open source web fonts. Learn more.

Add tags

Google web designer has a Tag menu that helps you add div img, video, or custom HTML elements to your documents. You can change the color and the border radius of your tags in just a few clicks. Learn more.

Can’t wait until next Tuesday?

In our next Tutorial Tuesday post, we’ll talk about how to use Google Web Designer’s Timeline to add motion to your creative. If you can’t wait until next week, you can watch our two Timeline videos here and here, and you can watch all of our videos on the Google Web Designer YouTube Channel. You can also check out our getting started guide for more information. 

Join the conversation

We want to hear what you think of Google Web Designer, so feel free to send us feedback on our user forum or our Google+ page. We’re excited to have you help us shape the future of our new tool.

Posted by Jasmine Rogers, Program Manager, Google Web Designer